An advertising and public relations campaign is underway in leading trade publications.
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Special supplements will be arranged prior to the exhibition to give the event added focused publicity on the aviation services industry.
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With the support of the Airlines Association of Southern Africa (AASA) and African Airlines Association (AFRAA) visitors from these sectors of the market will be well-informed about the event and will be supporting it.
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Various trade journals in the industry and general engineering have shown interest in supporting the event which will give the exhibition exposure to appropriate audiences.
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A matchmaking programme is in place to assist exhibitors and visitors to meet at the exhibition at pre-arranged times during the exhibition.
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Seminars being arranged at the same time at the exhibition venue will also attract top aviation industry officials.
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Early registration for qualified visitors via the show website will encourage commitment from visitors.