Food for Flying
Recent decades have seen airlines paring down the services they offer customers, but that has begun to change as the market has tightened up once again. Consumers understand they are paying for more than just transportation, and they want to get their money’s worth. Part of that is being able to enjoy a meal as they are transported to their destination. It might not seem to be very important to someone outside the industry, but food for flying is an item that every airline considers. Those who provide it know they have to impress representatives if they want a good contract.
Few people realize that the height at which planes fly affects how food will taste and how it needs to be prepared. Flavours actually tend to become dulled by lack of atmosphere, so food must be prepared differently to have the correct taste. Successful vendors are those able to provide a meal that will satisfy the palate while filling the stomach. Their displays will taste normal because they will create a menu that is suitable on the ground or in the air.
Commercial air carriers work on a schedule, and food vendors must be able to guarantee they can deliver their goods on time. Those with a track record will be able to show airline representatives and buyers their past performance, but new sellers will need to assure their potential clients they can keep up with the guidelines. It is all part of the package they are offering in return for a steady contract.
Each industry has its own requirements, and food for flights is a definite challenge. Not all vendors will be able to get contracts, yet many catering companies are willing to attend shows trying to get their first contract. Once they have established an industry record, they may continue to be able to serve people as they are whisked to their far destination while enjoying good food.